In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies strengthen their online presence, dominate search rankings, and land placements across 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's professional journey took several unexpected turns. Holding degrees from institutions including Michigan Ross, he launched his professional life in retail operations — managing national retail locations, leading multiple store locations, and eventually overseeing operations at two national retail here companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. Somewhere along the way that he found his true calling in digital marketing.
What The News Guy Brings to the Table
Currently, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services built to drive real results for businesses.
His core offering is press release distribution, publishing content across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides expert guest posts on top-tier media outlets, SEO and local SEO services, white-hat link building campaigns, and PPC advertising.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his expertise in AI search visibility. He positions press releases as a form of AI prompt engineering — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This forward-looking methodology gives businesses a distinct advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends far beyond just his marketing services. He produces two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
On the speaking circuit, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both on screen and off.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.